Respecting Our Nature
We all want great deals, competition is fierce and prices are attractive.
It’s a shopping heaven but do you know what it takes to produce fast fashion ? Thousands of liters of water is used for 1 single T-shirt to produce when it's made out of conventional cotton. Why ? because it needs to be rushed !
Did you know 2020 was the hottest year on earth ? By 2025, two-thirds of the world’s population may face water shortages. But organic cotton is 80% rain-fed, which reduces pressure on local water sources. The absence of chemicals also means that water is cleaner and safer. By supporting organic cotton production and clothing, not only We provide our loved ones with healthy products for their sensitive skins but also invest into a sustainable future for them.
Let's not forget, We are all a part of the ecosystem. This actually comes with big responsibilities.
So please choose organic cotton, check for the certification and spread the word. Join the movement !
Organic cotton is cotton that is produced and certified to organic agricultural standards. Its production sustains the health of soils, ecosystems and people by using natural processes rather than artificial inputs. Importantly organic cotton farming does not allow the use of toxic chemicals or GMOs (genetically modified organisms). Instead, it combines tradition, innovation and science to benefit the shared environment and promote a good quality of life for all involved.
Another Special Resource, Organic Merino Wool
Organic merino wool comes from merino sheep that have been raised naturally in a habitat without the use of any synthetic chemicals or pesticides. Cruel practices and mulesing are prohibited and animal stress is minimized. Organic animals are reared on organic feed and grazed on organic land, and are free to pursue their natural behavior with plenty of space outside and a free-range life. Natural merino fleece is a highly renewable resource since the fleece quickly regrows after being harvested. Organic textile certification; GOTS (Global Organic Textile Standard) ensures that the chemicals used in processing yarns and textiles meet strict requirements on toxicity and biodegradability. In contrast, non-organic manufacture uses tens of thousands of acutely toxic chemicals, many of which are classified as hazardous by the World Health Organization (WHO).
The larger fibers of traditional wool have scales and chemicals used to treat the conventional wool can be itchy and irritating. Merino wool fibers are a much finer with tighter scales so it feels silky soft against your skin. Organic merino wool is extremely soft to the touch, often compared to the feel of cashmere, yet very durable. Merino fleece has the natural ability to deliver climate control for our bodies. Wool breathes; moisture is absorbed and released into the air. Amazingly, it will keep your body warm when it's cold and cool when it's hot.
A Merino wool fiber can draw in up to 30% of its own weight in moisture while staying dry to the touch.
This effect otherwise known as wicking pulls 10 times more moisture (and sweat) away from the skin than a synthetic fiber,
while maintaining all of its performance qualities.